Paid media marketing uses paid advertising channels to promote businesses or products to specific audiences, building brand awareness and improving website traffic. Businesses can target particular groups, increase their reach, and get quantifiable outcomes by investing in paid advertising.
Social media marketing makes use of websites like Facebook, Instagram, Twitter, and LinkedIn to advertise goods, interact with customers, and increase brand recognition. To accomplish marketing objectives, it entails producing and disseminating information, executing targeted advertisements, and evaluating performance indicators.
In order to raise search engine ranks, draw in organic traffic, and broaden online visibility, SEO marketing optimises websites and content. To drive targeted traffic and create leads, it entails keyword research, on-page optimisation, link building, and content production.
Affiliate marketing is a performance-based marketing approach in which affiliates market other businesses’ goods and services in exchange for commissions. Affiliates get paid a commission for every successful transaction or action brought about by their marketing efforts, and they also get special links or codes to track their referrals.
Using mobile devices, mobile marketing connects and engages audiences. It covers techniques including location-based targeting, SMS marketing, mobile advertising, and optimised websites and apps. It enables companies to interact with customers while they’re on the go, provide individualised experiences, and increase engagement and sales.
Ad campaigns are planned and carried out by media planners in order to efficiently reach the intended audience. It entails figuring out which demographics to target, choosing media outlets, choosing where to position ads, and allocating funds in order to maximise visibility, optimise frequency and reach, and meet campaign goals.
